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Case Study · E-commerce Automation · DTC Apparel

Recapturing $200k in 90 Days. 312% ROI on Automation.

For Stellar E-commerce, driving traffic was never the issue. Their paid social campaigns funneled tens of thousands of potential buyers to their Shopify storefront monthly. However, a massive percentage of that hard-earned traffic was abandoning their shopping carts right before checkout. They needed a sophisticated, automated system to plug the leaks.

Client
Stellar E-commerce
Category
Direct-to-Consumer Apparel
Platform
Shopify, Klaviyo, SMS
Result window
90 days
0k
Recovered Revenue
In 90 days
0%
Return on Investment
On automation build
0%
Recovery Rate
Up from 1.2%
0%
LTV Increase
Via retention flows
01 — The Problem

The Silent Revenue Killer of Cart Abandonment.

The industry average for cart abandonment hovers around 70%, but Stellar was experiencing spikes closer to 78% during peak promotional periods. They were bleeding potential revenue.

01
Their existing solution was a basic, generic automated email sent 24 hours after abandonment, generating an abysmal 1.2% recovery rate.
02
Customer retention strategy was virtually non-existent. Buyers were dropped into a generic newsletter list that blasted weekly discounts with zero segmentation.
03
Stellar was spending heavily to acquire customers, only to lose them immediately after the first transaction.
02 — The Work

Engineering a Multi-Touch Revenue Recovery Engine.

We discarded their generic email blasts. We recognized that to recover revenue effectively, communication had to be personalized, timely, and delivered across multiple channels working 24/7.

Phase 1
Dynamic Omnichannel Abandonment
We built a dynamic, multi-touch sequence utilizing Email, SMS, and Retargeting Ads. Interventions occurred a mere 45 minutes after abandonment. Emails dynamically populated with high-resolution images of the exact items left in the cart.
Phase 2
Predictive Replenishment & Cross-Sell
We analyzed purchase data to determine average consumption cycles. If a customer bought running shorts, the system waited seven days and automatically recommended the matching performance top, transforming one-time buyers into multi-item customers autonomously.
Phase 3
VIP Tier & Win-Back Automation
We implemented an automated RFM scoring system. Customers crossing spend thresholds were tagged as "VIP," triggering exclusive flows. If a customer hadn't purchased in 90 days, they were dropped into an aggressive Win-Back sequence.
03 — The Proof

Integrating Shopify, Klaviyo, and SMS Platforms.

Building a multi-channel revenue engine requires seamless integration between e-commerce platforms. We deeply integrated their Shopify storefront with advanced email marketing software (Klaviyo) and a dedicated SMS platform.

Klaviyo · Stellar E-commerce · Flows Dashboard
Klaviyo Dashboard showing $200k in recovered revenue
Complex logic trees · Dynamic discount generation · 14.5% recovery rate
04 — The Results

$200k Recaptured and a 312% ROI.

$200,000 Recaptured
Lost Revenue Recovered
Within the first 90 days of deployment, the automated cart abandonment sequences successfully recaptured over $200k, injecting high-margin revenue directly back into the business.
14.5% Recovery Rate
Up From 1.2%
The dynamic, omnichannel approach skyrocketed the recovery rate, doing so without requiring an additional dollar in ad spend.
22% LTV Increase
Customer Lifetime Value
Predictive cross-sell flows increased LTV as first-time buyers were systematically converted into repeat customers.
312% ROI
Return on Investment
Overall, the investment in Webstacy's automated architecture generated a staggering 312% ROI in just three months.
05 — The Takeaway

An autonomous revenue machine.

Stellar E-commerce stopped bleeding traffic and started maximizing the value of every single visitor. They now possess an autonomous revenue machine that works tirelessly in the background, allowing their team to focus on product design and brand expansion while the automation handles the conversions.

“We were so focused on acquiring new customers that we ignored the ones leaving with full carts. Webstacy built a safety net that catches them all.”
— Founder, Stellar E-commerce
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